Abandoned Brewery by Chrometoaster reclaims an authentic story of failure and forgotten spaces with an uncompromising brand for outsiders fuelled with the energy of self-belief. There is no logo. Instead, there is the name Abandoned. Chrometoaster unashamedly appropriated the anarchy symbol and applied it to this – it embraces the same raw and irreverent attitude of the brewery. It’s the anti-brand of craft beer brands. The identity has no fixed set of graphic elements; instead, a distinctive visual language reflects the brand’s ethos. Everything from the sparse colour palette to the explicit use of hand-drawn typography makes the Abandoned brand stand out.
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