Abrogatto 18 is a brand of premium, ready-to-drink bottled cocktails. As it is a small company, they have chosen to create collections of small batches of classic cocktails, the first one being Negroni. The visual identity of Abrogatto 18 is versatile and neutral so that it can adapt to each of the collections without losing the essence of the brand. Afterwards, the packaging was designed, which was inspired by the name of the brand and history of alcoholic drinks around the world. The design had to be sophisticated and classic but adapted to a contemporary context and in line with the values of the brand: premium and meticulous.
Photos: Sumiko Miura