For Germany’s largest celebration of creative excellence, EIGA developed a bold and flexible key visual designed to stand out across every touchpoint — from stage to street to screen.
At the heart of the identity: the nail — the festival’s most iconic symbol and one of the industry’s most prestigious trophies. A vibrant palette, playful compositions and a distinctive graphic language create a system that is instantly recognizable and highly adaptable.
It brings to life the festival’s central idea: creativity creates impact — shaping perception, driving relevance and influencing the success of businesses and major organizations alike.
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