Magpie Studio partnered with Carlsberg Britvic to refresh Aqua Libra’s brand and packaging, creating a joyful, vibrant identity that reimagines how water looks, feels and fits into everyday life. Rooted in the new strategic positioning Refreshingly Good, they set out to celebrate the joy of water in all its forms. Playful illustrations, created with Chris DeLorenzo, tell uplifting stories of everyday hydration, layered with moments of taste and personality.
At the heart of the identity, the droplet ‘A’ acts as a symbol of refreshment and trust, anchoring the identity across every touch point and allowing colour, tone of voice and illustration to live joyfully around it.
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