Braw Liquor Club is locally sourced, small batch cocktails. Expertly crafted with premium Scottish ingredients. The brand has initially launched with 2 classic cocktails. An Old Fashioned and Bramble, with a Scottish „braw“ twist! introducing sea tangle (sea weed) for bitter notes and gooseberry for a sharp punch.
My Creative produced a full brand identity and label system that reflected the misologists craft when layering flavours and spirits together to create a delicious cocktail. These flavour profiles were then used to depict Scottish landscapes in layers of colour forming a mountain range or seascape. Linking the product and source directly to the brand. A simple but iconic sun shape was adopted into the brand then hole punched out of each label and drinks card. Framing the liquor as a jewel in the label and throughout the brand.