»BREW« is a new coffee brand (est. 2020) based in Komotini, Greece. It is addressed to the lovers of the genre, the demanding coffee lovers who require something more in terms of taste, aroma, appearance and aesthetics. The specialization in the subject and the emphasis on the production process (hand crafted, carefully roasted coffee) determined Studio Herviks design approach. The aim was to create an easily recognisable brand based on typography that could stand on its own in the market (shop-in-shop). Simplicity, directness and a graffiti / street art aesthetic are the key features they applied to the logo design.