World famous Brooklyn Brewery wanted to bring the IPA haze craze into their neighborhood. While well established in America, in other global markets Hazy IPAs have a less mainstream status, often only enjoyed by craft beer connoisseurs. Brooklyn Brewery’s mission was simple: take juicy, tropical, deliciously Hazy IPA to the masses.
Inspired by Pop Art – the New York movement spearheaded by Warhol and Lichtenstein to make art accessible to all – Thirst concept was born. They combined the worlds of art and beer to create Brooklyn Pulp Art: Hazy IPA for the people.