For Cacao 70, In Good Company created a whole new brand strategy, going to market strategy & visual identity to fit their ambitions. A whimsical world, to make us dream and be transported to new flavours.

Cacao 70 produces high-quality bean-to-bar chocolate at an affordable price point. Instead of focusing exclusively on the origin of the ingredients, they wanted to give personality, context to the flavor notes of each bar. The short story behind each taste profiles was found at the back of each chocolate bar and illustrated on the cover.

Art Directors: Janie Chartier and Véronique Lafortune
Designers: Cécile Desrochers-Godin and Frédérique Gravier
Illustrator: Thaïla Khampo
Photographer: Xavier Girard Lachaîne et Félix Renaud