Chocolulu: A name that dances in your mind, catchy and unforgettable. With playful simplicity, it instantly highlights the quality and delight offered by the unique range of beverages. The word ‘Lulu,’ in slang, is used to describe something or someone extraordinary and one-of-a-kind – just like AVEK’s new brand.
AGDA developed a vibrant design system and packaging that highlights the product as a daily indulgence and a source of joy. The oversized typographic key visuals convey warmth and approachability, reflecting the comforting experience of savoring hot chocolate. Each flavor is distinguished by a bold, unique color palette, offering clear identification and an appealing visual diversity. While the cylindrical tins add a premium feel, preserve product freshness, and embrace sustainability by being reusable, aligning perfectly with modern consumer preferences.
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