Cob Foods, backed by tennis legend Novak Djokovic and founded by entrepreneur Jessica Davidoff, is a corn-free snack brand reinventing gluten-free eating through thoughtful design and storytelling. Inspired by her son’s allergy, Jessica set out to build a brand that made eating clean feel nostalgic, joyful, and real.
Saint-Urbain led naming, brand strategy, identity, and packaging design—creating a world that recalls a time when snacks were simple, ingredients were clean, and design was honest. The name Cob captures that spirit perfectly: a cob is the absence of corn.
Check out the Instagram and Behance
