Coconut Cult is a highly active probiotic coconut yogurt. They came to &Walsh to reimagine their brand identity and packaging. The ‘cult’ in Coconut Cult reflects their passionate following and religious commitment to gut health. &Walsh created a playful, engaging world of cult-inspired illustrations and photography. The goal was to balance the brand’s fun and weird personality with their genuine mission: to make gut health simpler, more accessible, and absolutely delicious.