The new identity gives Cora’s packaging, tone of voice and communications a bold look and feel, positioning it as the brand that shifts the conversation from an impersonal experience to a more relatable and personal one, rooted in comfort. This way, the identity reflects the brand mission to champion and be a partner in their consumers’ wellbeing, but also to champion them culturally, recognizing that bodies and experiences are unique and ever-evolving.
Check out the Instagram and LinkedIn sites.
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