Otherway partnered with the brand team to reconnect Cowshed with its origins while ensuring it felt relevant to a modern audience. After reviewing every aspect of the brand, our North Star became the creative tension at the heart of Babington House: muddy boots and champagne flutes. A gloriously untamed balance of rural authenticity and effortless indulgence that shaped every aspect of the new brand world.
With the identity refined and Somerset, England celebrated at the centre, we created a more expressive visual world that brought together the natural and hedonistic sides of the brand into a single language.
A collection of bespoke illustrations by artist Reeta Ek was commissioned. Inspired by the flora and fauna of the British countryside, the hand-painted botanicals create a wild, expressive visual world that grows across the brand and onto packaging, housing new formulations created by Cowshed from the ground up.
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