Dauper Cookie Store is an initiative of the Dauper Cookie Industry, a reference company in the Brazilian Co-Manufacturing, Private Label and Ingredients market for the food industry. Dauper was founded in 1988 in the city of Canela, in the mountains of Rio Grande do Sul, and is recognized for having produced the first cookie in the country. In this project, Valkiria were challenged to create the design for the brand and packaging for this new business model.
The main goal was to create a more friendly and contemporary image for the cookie store brand. To this end, a new visual language was created that balances artisanal and industrial aspects. The use of fluid, handmade typography, in addition to the colors that refer to the products‘ ingredients, evoke the artisanal aspects, tradition, and manual manufacturing of the brand’s cookies. The industrial footprint connects with the architectural language of the stores and serves as a historical rescue of the brand’s old packaging.
Check out the Instagram and Behance sites.
2
