Don Molinico needed to renew itself aiming to narrate its origins and, crucially, its corporate mission. They approached Auge Design to develop a brand identity and packaging that effectively conveys their principles of tradition and innovation. The goal is to become a cherished brand among Spaniards and, in the future, a flagship for Navarre cuisine worldwide.
Through a strategic repositioning that defines Don Molinico as a „New Tradition,“ Auge Design has crafted its new visual identity. The brand adopts the traditional red of Navarra as its primary color, while gold, symbolizing innovation and excellence, evolves from the traditional yellow associated with Spain.
Check out the Instagram and Behance sites.
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