Eat Dirt is a new plant-based laundry detergent, entering a category that’s boomed in recent years and is set to continue to do so, as consumer awareness around environmental issues is slowly but surely seeing buyers put their money where their proverbial planet-conscious mouths are.

That’s thanks to not only a desire for products that are less ecologically damaging, but also due to increasing awareness of how certain chemicals in traditional products can wreak havoc when it comes to skin sensitivity. As such, according to its creators, Eat Dirt has both a biodegradable formula and perfume-grade fragrance.

Cachetejack are Nuria Bellver and Raquel Fanjul, a Spanish freelance illustration duo with a nomadic lifestyle working together since 2011.

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EAT DIRT by Cachetejack
EAT DIRT by Cachetejack
EAT DIRT by Cachetejack
EAT DIRT by Cachetejack
EAT DIRT by Cachetejack
EAT DIRT by Cachetejack

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