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Elly's by Futura

Elly’s
by Futura

Elly’s is a high end restaurant located in Mexico City. Futuras inspiration for this project was Elly’s life experiences that brought her to who she is as a chef nowadays.

For the brand’s identity, they wanted to create contrast between reinterpreted 1930’s typographies and handwritten details in a playful way. The result is child-like, quirky, and edgy all at once. In order to balance out the playfulness with elegance in the brand Futura used a serif typeface with contemporary details for the editorial, counterbalanced with a play of longhand elements, reminiscent of the playfulness of the graphic.

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Elly's by Futura

Elly's by Futura

Elly's by Futura

Elly's by Futura

Elly's by Futura

Elly's by Futura

Elly's by Futura

Elly's by Futura

Elly's by Futura

Elly's by Futura

Elly's by Futura

Elly's by Futura

Elly's by Futura

Elly's by Futura

Elly's by Futura

Elly's by Futura

Elly's by Futura

Elly's by Futura

Elly's by Futura

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