Elly’s is a high end restaurant located in Mexico City. Futuras inspiration for this project was Elly’s life experiences that brought her to who she is as a chef nowadays.
For the brand’s identity, they wanted to create contrast between reinterpreted 1930’s typographies and handwritten details in a playful way. The result is child-like, quirky, and edgy all at once. In order to balance out the playfulness with elegance in the brand Futura used a serif typeface with contemporary details for the editorial, counterbalanced with a play of longhand elements, reminiscent of the playfulness of the graphic.