A new identity and packaging for Frezzcanti’s sparkling debut by Siegenthaler & Co. The solution was to bring the traditional gestures of the sparkling wine category into the latin american context, presenting an innovative proposal that defies the classic label norms. The name “Frezzcanti” is a fusion of “Fresco” (meaning fresh), highlighted by the double “ZZ” to emphasize the fizziness, and “Canti,” referencing the Frizzanti category. Graphically, Siegenthaler & Co employed basic round shapes to accentuate the bubbles, arranging them to fill the space like an abstract painting. The color palette leans towards tropical hues, with warm reds and pinks for the red Frezzcanti and refreshing blues for the white version. The typography draws inspiration from Italian signage of the 70s, infused with contemporary gestures.
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