The curtain rises… Anya Evdokimova have created a new project for the children’s puppet theater »Gallop«. The brand concept of this project is built on the idea of combinations – like a narrative based on a well-known fairy tale that can be retold in countless variations. Maintaining a connection with historical roots through aesthetics and color schemes, the project is blended with a bold approach that abandons classic design techniques targeting children. Every medium associated with the project reflects the idea of modularity. The developed merchandise continues the narrative portrayed on the posters, and the toy sets invite one to complement or reinterpret it.
Check out the Instagram and Behance sites.
