Green Conut was first established as a professional handmade soap supplier. It has been more than seven years since founded. Its products are diversified and have a loyal customer base. However, its brand and packaging lack a clear identification and systematization. Therefore, Sump has developed a brand strategy based on the slogan „Original Aroma – Nature Unscented“ to assist them in brand integration and packaging. The brand identification of Green Conut is based on the combination of the initials of Green and Conut, „G“ and „C“. The leaves exhibit the spirit of “original aroma“ and „purely unscented“.
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