The task was to develop a brand of gluten free products with an international look and feel and an outstanding presence on the shelves. The insight “Gluten Free & Happy to be” and the payoff “Do it con Gusto” became the driving force of the brand identity. The Carosello Lab played with photography, illustration and typography, mixing these techniques as ingredients to create impactful yet clean visuals. For the packaging line, they developed a strong design system that allowed them to use a wide color palette without loosing a clear, scientific approach.
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