The Haterk packaging clearly brings the outside inside. The simplistic white and black designs are silhouetted over the varying hues of honey shining through the clear glass jars. Fir trees and fruit blossoms scattered in the wake of majestic mountain peaks, branches heavy with fruit, meadows of flowers, and, of course, happy animal life perfecting the idyllic scenes presented to you.
Even the outer packaging is food for your eyes. Lined up on the shelf or stacked on top of each other, a forest of trees grows, stretching out its branches as you add to your collection. And so, on each jar, Backbone follows nature’s footsteps, sharing the discovery of her most generous gift to man.