Repositioning Haws back at the top of the market required rethinking every touchpoint, and transforming them into a sustainable e-commerce brand that could engage new enthusiasts as well as traditional horticulturalists.
As the world’s oldest and best-loved watering can manufacturer, Haws and their innovative patents boast a proud heritage stretching back to 1886. Facing increasing competition and keen to explore opportunities with the flourishing houseplant market, it was time to completely refresh their brand.
Together Design identified a sweet spot for the brand’s repositioning – a place where traditional craftsmanship meets the style consciousness of the Instagram generation. Skilfully reframing their story and recontextualising their products, they breathed new life into their communications.