Repositioning Haws back at the top of the market required rethinking every touchpoint, and transforming them into a sustainable e-commerce brand that could engage new enthusiasts as well as traditional horticulturalists.
As the world’s oldest and best-loved watering can manufacturer, Haws and their innovative patents boast a proud heritage stretching back to 1886. Facing increasing competition and keen to explore opportunities with the flourishing houseplant market, it was time to completely refresh their brand.
Together Design identified a sweet spot for the brand’s repositioning – a place where traditional craftsmanship meets the style consciousness of the Instagram generation. Skilfully reframing their story and recontextualising their products, they breathed new life into their communications.
Check out the Instagram and Twitter sites.
