While developing the Hershey’s Her For She campaign, a Global SISTERHOOD Movement (SORORIDADE in Portuguese), Philippe Demar and Hershey’s realised that a word as relevant as this is not yet in most of the main dictionaries in Brazil.
That’s why they created the One-Word Dictionary: Sororidade. With definitions written by strong and talented women from different fields, with different cultures and backgrounds.
Each page was illustrated and diagrammed in a different way, to enhance each of these definitions. Because a word with such a plural meaning as “Sororidade” deserves much more than a simple definition.
Check out the Behance and LinkedIn sites.
