To match its punchy taste, Robot Food gave the brand a new positioning and a bold new identity – louder, prouder, and unapologetically real. From a rebellious look to a new no-nonsense strapline, ‘Get Real,’ every detail was designed to stand out.

A soft drink with something to say. A brand built to cut through the noise. A real alternative.

Hip Pop needed an identity to take them from a challenger to a leader. The new design is an explosion of fun, energy and attitude, while having the flex to extend beyond the cans into a wider brand world. It’s now a brand that can grow and evolve with them.

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