Honeysticks began in Aotearoa New Zealand with a simple goal: to make safer crayons for kids – using 100% natural beeswax and nothing nasty. Backed by NZTE, they’ve since become the #2 crayon brand in the world, second only to petroleum-based giant Crayola. Led by our overarching brand idea “A World of Pure Creation”, Honeysticks have positioned themselves as cheerful champions of creative play. To embody their imaginative and instinctive approach to self-expression, Milk created Type Bee: a custom typeface that effortlessly bottles the joys of being on your own creative buzz.
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