Made by a Marine = Made the right way.
That’s the idea at the heart of the Hotel Tango brand. But without the right messaging, it wasn’t coming through. Instead, Hotel Tango’s military connection – it’s the first combat-disabled, veteran-owned distillery in the country – was seen as a novelty rather than a reason to believe. You might buy a bottle for a relative who served, but you wouldn’t buy one for yourself.
Young & Laramore addressed that challenge with a complete rebranding that reflects the meticulous approach Travis Barnes, HT’s founder, learned in his time as a decorated Marine. It’s that mindset that he brings to all nine spirits Hotel Tango crafts—and why we say they’re “Distilled with discipline.”