Lumie contains four sets of ten colored pencils based on the Greek “Four Temperaments” psychology theory (Choleric, Sanguine, Phlegmatic, Melancholic) that are represented in the different color schemes. The product consists of fluorescent, primary, pastel and tertiary color sets, which personifies the different temperaments. Simple line art is used to elevate the design and to appeal as a professional, educational, and fun colored pencil brand. The package design is based on a structure of stacked books to advocate the educational aspects of the product.
Jessica Wonomihardjo is a San Francisco-based Indonesian Graphic Designer. She graduated from the Academy of Art University in 2017. She is fascinated by strong concepts and smart ideas that enhance her design approach, which is combining straightforward and simple design with a playful aesthetic. Her design approach has always been revolved around clarity and visual storytelling.