The founders of Kiki approached Oat to rebrand the identity and packaging for their premium cocktail brand. »Kiki« is defined as a gathering of friends for the purpose of gossiping and chit-chat, which fitted with the idea of sharing cocktails anywhere, from a house party to a picnic in the park. Social gathering is represented by the illustrations of different people – all based on regular customers from the founders’ London cocktail bar.
Oat created a curvy and characterful logotype, and the chunky letterforms were designed to fill the space at the top of the label. Like on a fashion magazine’s masthead, the illustrated characters overlap and interact with the logo.