The founders of Kiki approached Oat to rebrand the identity and packaging for their premium cocktail brand. »Kiki« is defined as a gathering of friends for the purpose of gossiping and chit-chat, which fitted with the idea of sharing cocktails anywhere, from a house party to a picnic in the park. Social gathering is represented by the illustrations of different people – all based on regular customers from the founders’ London cocktail bar.

Oat created a curvy and characterful logotype, and the chunky letterforms were designed to fill the space at the top of the label. Like on a fashion magazine’s masthead, the illustrated characters overlap and interact with the logo.

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Kiki by Oat

Kiki by Oat

Kiki by Oat

Kiki by Oat

Kiki by Oat

Kiki by Oat

Kiki by Oat

Kiki by Oat

Kiki by Oat

Kiki by Oat

Kiki by Oat

Kiki by Oat

Kiki by Oat

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