Kit & Kin has extended its offer from the mother and baby space into the broader world of home and personal care. Since creating the brand back in 2016, B&B Studio has helped them evolve at every stage on their journey, including designing a new refillable eco-cleaning range.
The Kit & Kin visual identity and design style was originally created for baby-based ranges, however it has always avoided any childlike codes or cliches. As a result, its Scandi-inspired and style-conscious feel has enabled a smooth transition into this new category.
The illustration crafted for the cleaning range are a sophisticated evolution of the nature-inspired shapes that feature on the brand’s baby-focused products. Rendered in soft black linework, they are an abstract interpretation of cleaning imagery – from bubbles to dishes to surfaces – bringing character and differentiation to the set of refillable pouches.