Life’s felt pretty serious the last couple of years. That’s why Milk decided to lighten the mood with a lighter, brighter, lower sugar RTD that would capture a high growth segment for our client. A brand that was truly distinctive and that people would want to be seen drinking.

Meet Larry.

Larry’s all about being… well, happy as Larry. Answering an urgent need for positivity at a time when all people wanted was to think less about lockdowns and spend more time living it up. A personality driven beverage that’s all about pure good fun. About getting out there and living the life of Larry – whatever that means to you – because life’s simply too good not to enjoy.

Link Of The Day

Larry by Milk

Larry by Milk

Larry by Milk

Larry by Milk

Larry by Milk

Larry by Milk

Larry by Milk

Larry by Milk

Check out the Instagram site.