Life’s felt pretty serious the last couple of years. That’s why Milk decided to lighten the mood with a lighter, brighter, lower sugar RTD that would capture a high growth segment for our client. A brand that was truly distinctive and that people would want to be seen drinking.
Larry’s all about being… well, happy as Larry. Answering an urgent need for positivity at a time when all people wanted was to think less about lockdowns and spend more time living it up. A personality driven beverage that’s all about pure good fun. About getting out there and living the life of Larry – whatever that means to you – because life’s simply too good not to enjoy.
Check out the Instagram site.