Yinka Ilori has worked with Lego to create the Launderette of Dreams, an installation in London that reimagined the everyday community space as a children’s play zone.
The Launderette of Dreams features Ilori’s signature bold colours and geometric shapes, applied across ten „washing machines“ and the walls of a shopfront on Bethnal Green Road in east London. The installation also incorporates more than 200,000 Lego bricks, which are used both as a structural material and as objects for play. Children are invited to play and socialise in the space, which also includes hopscotch floors, a giant Lego mural and a vending machine that dispenses toys instead of soap.
Yinka Ilori wanted the installation to pay tribute to the multifaceted role that laundromats can play in communities, while harnessing the creative optimism of children to transform an everyday shopfront. The project was rooted in the strong childhood memories he had of playing at his local launderette on Essex Road, north London, while the adults were preoccupied with laundry.