Plant-based milk brand Lilk commissioned Leena Kisonen to create a logo and packaging illustrations for their two first m*lk flavours. Lilk is based in East London in the UK and their m*lks are plant-based blends.
The quirky illustrations help the Lilk brand stand out from the competition. The handmade illustrations make the packaging feel playful, friendly and positive. The colors of the two different flavours are inspired by the classic UK milk carton color palettes. This makes the packaging feel nicely familiar with a twist. The Lilk logo is a chubby cloud with hand drawn block type. The inspiration behind it comes from the English saying of „having a cloud of milk in your tea“.
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