Aromas have the power to transform our mood and help us pursue a healthier lifestyle and mental balance. Looshi is an ecoluxe company that crafts all-natural, ethically sourced incenses, inspired by Indian lush aromas. The brand’s inspiration is to look for new ways to enjoy our homes to the fullest in a resignified space, inspiring self-care and mindfulness.
Handcrafted in small batches using traditional Indian methods that have been passed down through generations, each incense is responsibly and lovingly hand-rolled by women in Karnakata, India, using naturally derived ingredients. Looshi incense is made with natural, sustainable ingredients, locally sourced from tropical forests in India.
Menta designed a logo that features a light and airy look and feel, through a sophisticated stenciled wordmark to highlight the idea of space. A bespoke graphic system was created to communicate the 5 main ingredients found in each incense, along with a set of illustrations per aroma. Each product packaging is unique throught the use of color, embossed shapes and custom illustrations per scent.