The branding of LUCIFER Coffee Roaster, by BIS Studio is based on a vintage graphic design contrasted by a modern graphic design. Illustrations are directly inspired by engravings from the Middle Ages, supported by a main typography in old printing. The result of this combination brings a religious and cultic side to the whole. The papers chosen for the deployment of the stationery bring by their grain the artisanal aspect inherent to the LUCIFER brand The use of powerful bright red solids gives impact to the visuals while evoking the power of hell’s flames. Here you are warned, the LUCIFER coffee is directly roasted in the flames of hell, it would be a sin not to taste it.