Maison Fleuret, located in the heart of Paris, is a refined multi-faceted brand encompassing a coffee shop, baking school, estate, hotel, and an exclusive product line featuring wines, premium coffee blends, and cold brews. Catering to an international and discerning French clientele, the brand is deeply rooted in French tradition, authenticity, and sophistication, ensuring an elevated experience at every touchpoint.
The brand identity is intentionally understated, timeless, and neutral, allowing flexibility across diverse brand categories and touchpoints. At its core lies a custom typographic logomark, crafted from a refined version of Sterling Sans. This versatile design allows the logomark to be deconstructed and adapted seamlessly across various applications. The typeface extends into the brand’s primary typography system, reinforcing consistency and elegance.
Check out the Instagram and LinkedIn sites.
