mezete, a Jordanian brand, perfected authentic Middle Eastern food that can be transported anywhere without refrigeration, thanks to their UHT technology. The founder spent 20 years perfecting this taste, but the original ‘black color’ packaging lacked cultural authenticity. The solution? Branded immersed ourselves in downtown Amman’s busy streets and brought that energy to mezete’s packaging. The design captures the lively chaos of a Middle Eastern souk, blending Arabic calligraphy, vibrant colors, and cultural depth into an authentic visual identity.

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