Misra & Misra, designed by Alice Helfer was founded in 2017 by the Misra sisters, it is cosy middle eastern coffee shop and restaurant located in the center of Paris. The branding needed to be flexible enough to easily be rolled out consistently over various collateral and platforms as well as unique and iconic enough to be memorable and fresh.
The solution was to create a visual language that allows for endless variation as long as the basic principle of the illustration was adhered to, along with simple and minimal typography.
Check out the Instagram and Behance sites.
