Frida Kahlo’s roots as an artist are closely associated with Casa Azul, the famous blue house in Coyoacán that has become a pilgrimage site and museum devoted to her life and work. Museo Casa Kahlo is a new museum in the nearby Casa Roja, the former home of her parents that was later inherited by Frida and her sisters, including Cristina, with whom she was especially close. Centered on the creative force of the Kahlo household, Museo Casa Kahlo highlights the profound influence of Frida’s family and domestic environment on both her personal life and artistic practice.
The new museum was developed with the guidance of Frida’s great-niece and closest living relative and heir, Mara Romeo Kahlo. It is a project of the Fundación Kahlo, a newly formed nonprofit established by the Kahlo family to preserve Frida’s legacy and promote Mexican, Indigenous, and Latin American art and culture.
The identity, signage, and exhibition graphics by Pentagram help immerse visitors into Frida’s world. Pentagram worked closely on the project with the Kahlo family, curator and exhibition designer Adriana Miranda, and Ileen Gallagher, creative director at Fundación Kahlo. Architect Mariana Doet Zepeda Orozco transformed the residence into a museum. Rockwell Group designed the museum’s courtyard and a display of letters and artifacts in a lower level that was a private refuge for Frida.
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