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As long-time friends of Danny and Ryan Nicoletto, founders of Nashville’s Nicoletto’s Pasta Co. and Italian Kitchen, Hoodzpah helped them design their first logo in 2015 as they transitioned out of the music business and into the pasta business. So when they rang Hoodzpah up about expanding and updating the restaurant branding, Hoodzpah were excited to pick up where they left off. With new restaurant locations set to open and a fast growing wholesale vertical serving gourmet and specialty grocers across the U.S., they needed to level up their visual identity, restaurant collateral, and CPG packaging to be well positioned for their next phase of growth.
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