NUFS is a healthy snack brand founded by sisters after their dad was diagnosed with diabetes. They struggled to find clean, low-sugar, filling snacks that tasted good. The Working Assemblys challenge was to balance the clean and healthy ingredient profile with the delicious taste and fun of the snack occasion. Their goal was to establish an ownable brand and packaging system that lived up to the NUFS purpose: Have fun with food.

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Check out the Instagram and LinkedIn sites.

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