Olipop, the first clinically backed digestive health beverage, was desperately in need of a brand refresh. The identity and packaging design not only needed to appear refreshing, but it also needed to pack an informative punch to reflect the products benefits.

The solution? Familiar and unique. The visual identity pairs contrasting typography and minimalistic illustration to create a sense of nostalgia to old style colas.

Working with the team at Olipop, Break Maiden created everything from the brand identity and visual style to packaging and collateral.

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