A brand shift project for Penhaligon’s, a British perfume house founded in 1870. To address the problem that it’s always hard for non-professionals to interpret the specification of perfumes from their unorganized labels, Qinglu Guo designed a simple, intuitive, and creative system to label Penhaligon’s fragrances. She used an arrangement of gradations to signify various concentrations of scents for products.

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