A brand shift project for Penhaligon’s, a British perfume house founded in 1870. To address the problem that it’s always hard for non-professionals to interpret the specification of perfumes from their unorganized labels, Qinglu Guo designed a simple, intuitive, and creative system to label Penhaligon’s fragrances. She used an arrangement of gradations to signify various concentrations of scents for products.
Check out the Instagram and Behance sites.
