Peppy Step is a playful walking app inspired by the joy and personality of dogs, built around the idea of making every walk feel more joyful. The identity takes cues from Stevie, the brand’s adorable pup, creating a visual language that feels friendly, energetic, and distinctly canine without becoming overly literal.
At the centre is a hand-drawn logo that captures the warmth and character of the concept, supported by a bright, tactile visual direction and simple graphic elements. The result is a cheerful identity that gives Peppy Step a memorable personality and makes the everyday experience of walking feel a little more fun.
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