Perro Verde, founded in Los Angeles by two mezcal enthusiasts and guided by fifth-generation mezcalero Don Porfirio Chagoya, recently welcomed actor Benicio del Toro as an investor. The brand sources rare agave varieties like Tobalá and Tepeztate, crafting small-batch mezcal that reflects cultural depth and artisanal craftsmanship. Perro Verde honors the land, people, and processes behind every bottle, making authenticity a promise, not just a detail.
Perro Verde’s challenge was to stay true to mezcal’s authentic, handcrafted origins while carving out a place in the luxury market. The brand sought to bridge the gap between luxury’s focus on exclusivity and mezcal’s artisanal roots, ensuring that its identity would be defined by cultural heritage, rarity, and craftsmanship. By honoring traditional production processes without compromising on the essence of mezcal’s deep-rooted authenticity, Perro Verde aimed to create a unique definition of luxury that respects both its heritage and its untamed spirit.
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