Inspired by the rebellious brand name, Midday created a new positioning and brand identity for snacking brand Real Handful. Led by their ‘Unruly Flavour’ design essence, the re-design has a fully hand-drawn and unrestricted visual language and uses creative product naming to inspire a cast of surreal characters. Bold colour palettes, animation and witty tone of voice give the brand it’s cheeky personality. Deliciously nutritious snacks that don’t play by the rules.

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