Inspired by the rebellious brand name, Midday created a new positioning and brand identity for snacking brand Real Handful. Led by their ‘Unruly Flavour’ design essence, the re-design has a fully hand-drawn and unrestricted visual language and uses creative product naming to inspire a cast of surreal characters. Bold colour palettes, animation and witty tone of voice give the brand it’s cheeky personality. Deliciously nutritious snacks that don’t play by the rules.
Check out the Instagram and Twitter sites.
