For Rose Bakery, nestled in the picturesque village of Sainte-Flore, Super Studio sets out to create a branding identity that resonates with the bakery’s profound connection to place and tradition. Inspired by the name ROSE, the logo design incorporates a compass rose crafted from simple shapes reminiscent of scoring marks – blade cuts in fresh dough – symbolizing the artisanal touch at the heart of the bakery.
This design reinforces the brand’s positioning: „Guided by Taste, Rooted in the Land,“ embodying the baker’s dedication to sourcing ingredients from local producers and preserving traditional, ancestral methods. The visual identity of the brand embraces an artisanal essence through the incorporation of textured patterns made by inking and rolling slices of bread and pastries, echoing traditional printmaking techniques. This touch adds an artistic, handcrafted layer to the bakery’s story, celebrating both the creative process and the authenticity of each product.
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