Complete restyling of the most iconic ice creams that belong to the summer memory of every Italian. Not old, just classic.
Auge Design started by investigating the Sammontana heritage archive, where they find a vast treasure of bold colors and illustrations, they immediately fell in love and wanted to bring back these nostalgic summer vibes. To help create a family feeling they have opted to have the logo, image and names of the ice cream all in the same designated area, that works like a label applied on the pack. Every ice creams has its own pattern, the colors and illustrations used give an idea of the flavor and texture of the product.