From Sammontana, an ice-cream with a high-protein and low-calories recipe. Once you taste it, it’s nothing but UAU! Auge designed an enlarged imaginary through the creation of naming, the logo design, the shooting art direction, the identity definition and finally the packaging design of the product.
A levitating ice-cream ball visual narrates the lightness of the product in a self-explaining manner, while a white and pure typography plays around the packaging, contrasting with the pastel colors of the backgrounds.
Check out the Instagram and Behance sites.
