The first two products of the new Santorini brewery, Malt ‘n Marvel, designed by AGDA are targeted at the local market, a market with a huge percentage of tourists from all over the world. This means an extremely broad audience and a non-existent brand loyalty. Based on these facts AGDA wanted to create a product with a strong differentiation. A product that stands out in the brewery crowd, with a name and a brand identity that highlights the uniqueness of Santorini, a product that is fun, because after all, drinking beer is fun too!
Check out the Instagram and Facebook sites.
4
